My childhood friend Elizabeth, has owned her Irish linen Petticoat Lane dress since I launched the style in my first summer collection. Worn and loved, the linen has aged beautifully, becoming softer through every wash, and more often than not it's the dress I guess she'll wear any time we meet. She recently described it as her 'best friend' as 'you just put it on and go' and 'it's just so reliable, comfy and easy to wear'.
I'm delighted that so many customers echo this experience, many returning to buy another colour each year as they get so much wear out of it. Beautiful linen isn't cheap, but it is green and clean, antibacterial, easy to wash, sustainable to make, and keeps you cool or warm so can be worn all year long. A forever fabric for a forever dress.
The Petticoat Lane style is easy and breezy with gently puffed shoulders, long tiered wafty skirt, a touch of hidden shaping in the bodice for a flattering cut and three quarter sleeves so the dress can be worn whether you're in 30 degree sunshine or a drizzly 'summer' day. I live in mine whether in the garden planting a few bulbs or out for dinner.
I've spotted some really lovely photographs of customers wearing the 'best friend' dress, and wanted to share these with you. Always good to see your pics and please do keep them coming!
Wearing the saffron yellow ...
Here, Caroline from the blog 'Not Such a Model Mum' wears her dress in sunny Barcelona.
Below, Julia wears her dress exploring California, and my 'best friend' came with me to Lopud, Croatia.
Rose red ...
Victoria, founder of 'Made by Wave' beach accessory brand, wears her dress on a lucky British sunny spell through Richmond Park.
Duck egg blue ...
Alissa, chef, author and founder of supper club KinoVino, wore hers whilst providing a beautiful spread for a shoot with Red magazine to celebrate the launch of her cookbook Salt and Time.
The GGHQ team ...
All wearing Justine Tabak linen pieces (apart from Gill in the middle who wears her ink blue number below ...), this lovely team champion and support linen makers from flax to dress.
Ink blue ...
Gill at work at GGHQ
....and here's Heidi with hat in the Outback, Australia!
Peapod green ...
Marina, co-founder of the 'Bump Class' and producer of the weekly podcast 'The Parent Hood', wears her peapod dress at home.
Milk white ...
With a beautiful pink bunch of peonies in hand, Claire, from Cake and Moss adds the most perfect romantic, yet rustic touch to anything from cakes to ceramics. She wears her white dress again and again on her instagram feed.
And Rosie, food writer, wears her dress relaxing at home.
