WE ARE 10
IN THE BEGINNING
Ten years ago, I set out to create a modern romantic collection, rooted in British street heritage, inspired by the clothes and customs of real people.
A Northern girl, now living in London, I drew inspiration from 'tough' Lancashire mill girls to the playful East End Pearlies, combining tradition with modernity.
We shot the first collection in an old silk weavers house. My grandfather was an East End tailor, it felt fitting to return to his roots, bringing new life to his legacy.

MADE IN THE BRITISH ISLES
I've worked for a couture house in Italy through to popular British brands. Passionate to bring my experience home, I wanted to create a more sustainable collection, made entirely in the UK.
Using beautiful natural fabrics, traditional craftsmanship and the skills of small British manufacturers, my aim is to make distinctive, wearable clothes, designed to be cherished.
Our local makers are loyal, steadfast and invest time in creating quality over quantity.

MODERN ROMANTIC
My love for vintage style leads the collection, whilst modern life gives it ease. Pastoral prettiness meets urban edge with collections that can be worn seamlessly from country to city.
I have a passion for good and proper cloth - natural linen, fine cottons, the craft of artisanal lace.
Nothing too precious or overly polished; beautifully made, quietly luxurious, modern heirlooms to be handed on.

CREATE THE LOOK



MAKING IN ENGLAND































































