On a blistery cold winter day in late November, when the first snowfall of the season fell, we met the lovely Diana Moon in her local neighbourhood around Columbia Road, London. Diana is a customer and works at Labour and Wait, a fantastic modern homeware store in Redchurch Street. With her forever smile and warm spirit in the biting cold, she agreed to wearing a few of her favourite pieces from my current collection.

Tell us a little bit about yourself.....

I’m Diana, I live in London Fields and I’m studying furniture and product design alongside my job at Labour and Wait. I love collecting books, old and new, that I may or may not get around to reading! I'm also plotting another trip to Japan.

What do you love about your job?

I love working as part of a small, friendly team in an independent shop. At Christmas we spend a lot of the time wrapping presents, surprisingly therapeutic at this time of the year!

Where would you recommend to go on Columbia Road?

Choosing Keeping is a great shop for curated stationery and writing products, I never leave empty handed! There's Jones Dairy on a Sunday that has fabulous bagels and the best hot chocolate. And of course Columbia Road is famous for its incredible flower market every Sunday, whole trays of plants for under a fiver!

Do you have any favourite flowers to buy at Columbia Road market?

I like to get something that will last a little longer than fresh flowers - for winter I love cotton stems, they have a rustic elegance about them and lovely and 'snowy' for Christmas.

What do you like about living near here?

I can walk almost everywhere I need to get to on a day-to-day basis. Spending my commute on foot rather than on a packed tube means I get a little time to myself and I get a real sense on the changing seasons.

What was your favourite look from the shoot?

I liked lots of the clothes! My favourite look from the shoot was the Scarlet Signature jumper and Bobbie skirt - this is definitely something I would wear often in the winter months because it would be a really effortless way to dress up but also keep warm at the same time. 

I love the two reds together! 

I'd also wear the Scarlet jumper over the Columbia Road Dress, good one for Christmas Day.

This tartan linen Redchurch dress ( that's the road where I work!) is a great staple, perfect for a day out with friends, dinners with family, and work too. Love the all year round fabric to dress up or down.

Needlecord is a favourite of mine, especially in the colder months, and adds warmth to this elegant dress. Another look for every day.

And good with a chunky fishermans Gansey worn over the top! 

A little bit of the East End where I live. The decadent Pearly Top I can wear day and night! 

Flirty at this length - one for the Christmas parties!

A special thanks to Diana for braving the cold xxx