I Love Linen

By Justine Tabak

I Love Linen

What beautiful weather we are having this week! I hope you are managing to enjoy the sunshine, we certainly deserve it after the awful March we had. 

You may have noticed how much of this season's collection is linen. I absolutely love linen; it's timeless, natural and I love the texture with its uneven slubs and grain, taking colour so well from natural dyes to bright colour pops. Moreover, it's a really sustainable fabric, growing quickly with just water so no nasty pollutants and zero waste. Not only does it's quality lend itself perfectly for my designs, creating easy effortless shapes for everyday dressing, but it's sustainable nature fits perfectly with my ethos of trying to create a brand with a conscience. Having used linen for recent seasons, I was thrilled to be contacted by the I Love Linen campaign to work together to promote and celebrate linen within the UK. 

The I Love Linen campaign launched on 13th April to celebrate Europe's most sustainable, innovative and local fabric and has an exciting month ahead of them. The jewel in the crown is their sponsorship of the V&A's new exhibition 'Fashioned by Nature', collaborating with brands up and down the country who love linen, from John Lewis to Brora, Jaeger and Designers Guild, they'll be working hard to spread the love. I'm proud to be accompanying some of these world famous brands.

As part of this celebration I'll be sharing with you my journey with I Love Linen, starting next week with a guide on how to best care for your linen products and a sneak peak behind the private view of the V&A's 'Fashioned from Nature' exhibition. For now, please do follow the I Love Linen instagram account @wearelinen, and sign up to their wonderful blog called the Sunday Linen which is a treat to read on a Sunday morning. 

For this special period of 'linen love' I'd like to offer you a special 10% discount on all things linen from the new collection whilst the campaign is running. Please use the following code at the checkout until 13th May:

ILOVELINEN10

I'll be giving out linen seeds with every order too so you can grow some flax in your garden at home! Alternatively, if you find yourself around Chelsea please feel free to come visit my pop up on the Kings Road, open till Sunday 29th April, and pick up some seeds in person.

Enjoy the sunshine!
Justine x



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