Behind every collection there are numerous tiny influences that slowly weave their way together to create the fabric and body of the final work. From a favourite childhood dress, fabrics from inspiring mills, paintings gazed at on rainy weekends, working with makers and customer feedback, all of these influences contribute to the creative process.
Through running this tiny business, I'm working differently, openly and transparently with a new found freedom after years of working in the industry. I've always been very keen to share our journey with you, so whilst we are busy working on next season I wanted to take a moment to share a few 'behind the scenes' snapshots, from inspiration to sketches, fabric and colour palettes, all the way to a glimpse behind the photo shoot.
I do hope you find this interesting and of course do send me any thoughts and ideas that you may have for the next season!
At the beginning we create mood and inspiration boards, this season was all about the Bloomsbury painters, Victorian aprons, ceramics, botanical paintings through to archive Laura Ashley.
We then source fabrics and develop colour palettes that sit together to create mini stories to the collection. I have a big old ledger 'scrapbook' where fabrics are pasted.
Designs are sketched, diagrams made, and specs given to the pattern cutters and makers. Here we have the London Fields dress. We're lucky to have worked with the same team from the beginning of the brand and know just what we are looking for.